Audi A8 – Case study – Cafe Communications
Award: Golden Drum – Gold
Postprod & Music: Peter Polgár
CREATIVE IDEA EXPLANATION
The world doesn’t stop when you get into your car, but the new Audi A8 grants you the freedom to concentrate on the essentials.
To show Audi A8’s perfect noise insulation, we tested the car in real environment and recorded the radio commercial in the back seats of an Audi A8, in the morning traffic. We didn’t use any post audio effects, just a voice actor and a sound engineer meanwhile driving in the morning traffic for real to show the perfect of sound insulation before and after letting the window down.