Magyar Telekom x Budapest Festival Orchestra – Poster you can conduct

Cresta International Advertising Awards 2016 – Outdoor Cathegory Gold

Golden Hammer 2016 – Outdoor Interactive And Digital Outdoor Silver

Hipnózis 2015 – Outdoor Silver

Hungary always has been famous for it’s classical music scene. Although the country still has one of the best classical music concerts in the country, Orchestras are struggling to engage with younger audiences. Hungarian Telekom as a long term sponsor of classical music and Budapest Festival Orchestra assigned Isobar to create a communication that helps to engage new audience and lure them into the concert. Isobar and Posterscope created posters people could conduct. They could give the tempo to the best orchestra in the country. After they played players received a voucher for Budapest Festival Orchestra’s next concert.

Advertising Agency: Isobar, Budapest, Hungary
Creative Directors: Balázs Tompa, Márton Jedlicska
Head of Art: Dániel Deme
Art Director: Dóra Suhai
Lead Copywriter: Péter Zsembery
Motion Designer: Péter Polgár
Lead Project Manager: Szonja Németh
Project Manager: Bálint Hadacs
Agency Producer: Kata Bányász
Developer: András Pásztor
Chief Technology Officer: László Gergely
Production House: CineSuper
Producer: Zoltán Mártonffy
DOP: Marcell Nagy
Production manager: Anita Nemes
Cut: Zsófia Érdi
Colorist: László Gaál
Head of residential communication: Péter Tibor Juhász
Senior Campaign Manager: András Péter Kovács

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